Promotion & Branding Manager

About our company

YO holding, is a group of corporations with diversity of establishments engaged in deep energy, natural resource exploration, export/ Import, Housing, Farm and logistics business. Our goal and missions are tuned to support the ongoing Ethiopia’s development of the industrial growth and sustainable energy supply for the Industries, With the continues commitment and contributions to the economic Social development while improving the quality of life of the workforce and their families as well as the local community and society at large.

Position: Promotion & Branding Manager

Department: Marketing

Reports to: Marketing Director

Job Summary:

The Promotion & Branding Manager is responsible for developing and implementing effective promotion and branding strategies to enhance brand awareness, drive customer engagement, and increase sales. They will collaborate with cross-functional teams to create compelling marketing campaigns, manage promotional activities, and ensure brand consistency across all channels. The Promotion & Branding Manager will analyse market trends, conduct market research, and monitor competitor activities to identify opportunities for brand growth.

Duties and Responsibilities:

1. Develop and execute comprehensive promotion and branding strategies to enhance brand awareness and visibility.

2. Collaborate with marketing, creative, and advertising teams to create compelling marketing campaigns that align with brand guidelines and objectives.

3. Manage promotional activities, including advertising campaigns, product launches, events, and sponsorships, to drive customer engagement and increase sales.

4. Conduct market research and competitor analysis to identify market trends, consumer preferences, and opportunities for brand growth.

5. Monitor and measure the effectiveness of promotion and branding initiatives through key performance indicators (KPIs) and analytics tools.

6. Ensure brand consistency across all marketing channels, including print, digital, social media, and retail.

7. Work closely with sales teams to align promotion and branding activities with sales objectives and targets.

8. Collaborate with external agencies and vendors to develop promotional materials, signage, and other brand collateral.

9. Stay updated on industry trends, market dynamics, and consumer insights to inform promotion and branding strategies.

10. Prepare regular reports on promotion and branding activities, including budget allocation, ROI analysis, and campaign performance.

Qualifications:

1. Bachelor’s degree in Marketing, Business Administration, or a related field. With 8 years’ experience 3years in a managerial position

2. Proven experience in promotion, branding, or marketing roles.

3. Strong creative thinking and problem-solving skills, with the ability to develop innovative promotion and branding strategies.

4. Excellent project management and organizational abilities, with the capacity to manage multiple projects simultaneously.

5. Strong analytical skills, with the ability to interpret market research data and consumer insights.

6. Proficiency in using marketing analytics tools, CRM software, and Microsoft Office Suite.

7. Excellent communication and presentation skills, with the ability to effectively convey brand messages to target audiences.

8. Knowledge of digital marketing channels, social media platforms, and online advertising trends.

9. Ability to work collaboratively in cross-functional teams and build relationships with internal and external stakeholders.

10. Self-motivated and detail-oriented, with a passion for driving brand success.